Linkedin impression vs click12/14/2023 ![]() These actions increase impressions, awareness, and the opportunities for link clicks.Ĭlicks – This number will be important if you want people to click on the links you are sharing and gain website traffic from social networks. The higher the number, the more individuals are engaging with your continent. Social actions encompass the number of times members have liked, commented on, and shared each update. Social Actions – If building a community will be important to your business, this number will be too. Change it up, write about what people need to know about your business and industry, share helpful content. If people are seeing it, but are NOT clicking, maybe your content isn’t relevant to your followers. Impressions – This illustrates the number of times each update was shown to LinkedIn members. This metrics is only of importance if you have ongoing paid promotions on the LinkedIn platform. Acquired follower gains include followers you gain through sponsored content or company follow ads. Followersįollowers– Is your goal to gain a following so your content spreads? Total number of followers and organic follower gain are the two metrics to keep a close eye on, in addition to impressions and social actions. How you answer this question will determine which of the metrics matter most in your LinkedIn marketing efforts. The most important question in determining what metrics to focus on is what do you want LinkedIn members to do?ĭo you want them to read the linked article? Leave a comment? Go to your website? Interact with others? Gain new followers? Lastly, Visitors highlights metrics regarding members visiting your company page on LinkedIn. ![]() Updates cover the posts and links you publish in your LinkedIn’s newsfeed. Followers represent just what it sounds like – an analysis of your LinkedIn Page followers. Luckily, LinkedIn’s Company Page Analytics breaks their data into three different segments to make it easier to digest – Followers, Updates, and Visitors. If you are new to LinkedIn metrics, it can be confusing to decide which are the most important metrics but it’s truly easier than it looks when you’re staring at all the options. In terms of LinkedIn metrics, is it more valuable to have more clicks or higher social actions?Īs your company page grows and you share new content every day, it increases the opportunities for others to find out about and interact with your page and its content on LinkedIn.
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